About

Hi! I’m Morgan Barclay. I’ve worked at several large publishers and influencer agencies over the years. Currently, VP Influencer Marketing at QYOU. You can ask me anything about Influencer marketing on TikTok, Instagram, Twitch, Snap, YouTube etc.

Largest influencer you’ve worked with?

I worked with Addison Rae on a TikTok campaign promoting Trolls World Tour this past summer. She has over 70M followers.

Previously, I’ve worked with Smosh on YouTube (25M Subs) to creatively market Ubisoft’s Watch Dogs and Imaqtpie on Twitch in support of FXX’s Archer: Dreamland TV series.

Most viral campaign you worked on?

Worked to develop a custom post with Bella Porch on a campaign for Universal Picture’s “The Croods: A New Age”. Before the movie was released on PVOD, her TikTok video exceeded 36M views. Now, her Croods branded video has hit 40M views alone!

Most misunderstood thing about Influencer marketing?

Some marketers try to dictate the Influencer’s post and the branding elements too much, which may negatively impact the views or the potential to go viral. Having worked on 350+ influencer marketing campaigns, it takes heavy-lifting to deliver both quality and quantity of views while organically integrating the brand / messaging. Moreover, it’s imperative to identify the right communities and Influencers to reach and engage a brand’s target at scale. Lastly, it’s key to make sure the creative format is in the style and voice of the creator while still delivering the brand messaging in an engaging way.