My Story

Data tells you what works. Creativity tells you why. The best marketing blends both, and I’ve spent my entire career making that connection.

I started in digital marketing at Avenue A/Razorfish, helping brands optimize media performance using an early version of Atlas—technology that would later become the backbone of Facebook’s advertising platform. At Microsoft, I helped bring Bing to the U.S., leading a team that onboarded thousands of brands to Microsoft’s new AdCenter platform to compete against Google.

Over time, I discovered my passion lay at the intersection of storytelling, creativity, and entertainment. That led me to Fox, where I launched MySpace TV's digital video division, pitching and selling original web series to brands like Ford, Disney, and J&J, organically integrating them directly into social-first entertainment. i.e., digital web series. Over the last 15 years, I’ve created and executed hundreds of influencer-driven campaigns for iconic brands like Kia Soul, Jack Link's, Universal, EA, Ubisoft, and Budweiser, building teams that blend creative innovation with measurable impact.

Today, as SVP of Strategy and Influencer Marketing at QYOU Media, I lead our global creator marketing strategy for Paramount, Hulu, Disney, Kraft Heinz and Ubisoft. I’ve helped grow our agency from 5 to 35 employees, specializing in Movies, TV, Gaming, Toys, Autos, and CPG, mentoring teams, streamlining operations, and inspiring meaningful connections for brands that spark conversations and drive lasting growth.

𝐒𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫𝐬
→ Connect brands with the right influencers
→ Create influencer campaigns that get views and shape culture
→ Lead and coach with a growth mindset
→ Write and present stories that stick with data to back them up
→ See design through a marketer’s lens

𝐁𝐨𝐧𝐮𝐬 𝐬𝐞𝐜𝐭𝐢𝐨𝐧:
→ On the LA Pickleball courts (My brand: PickleballTalk.com)
→ Geeking out on digital media, sales, and marketing podcasts
→ Watching and analyzing the latest Movies & TV shows
→ Rooting for my two fave teams: UW Huskies & Seahawks 🏈🏀