ARCADE CLOUD on Twitch

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OVERVIEW

Here's a Live Twitch podcast I helped sell, market and produce in collaboration with Twitch called Arcade Cloud Live — featuring gamer hosts McSportzhawk, Strange Rebel Gaming, and Jovan Lackey.

The show provided color commentary on viral video clips of the week, standard and VR gameplays; plus we brought on special guests to discuss the gaming industry, pop culture, and entertainment news.

CHALLENGE

Build a brand new Twitch channel and attract subscribers.

APPROACH

  • Define the Arcade Cloud brand

  • Develop content and stream every week on Twitch

  • Engage the audience while streaming by moderating comments

RESULTS

  • The show delivered an average of 4-5K concurrent live viewers weekly

  • Arcade Cloud Twitch sub base grew by 60% in the first 9 months

  • Arcade Cloud currently has 2.5 million subscribers worldwide

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Horsing Around in VR

[LEFT] McSportzhawk wore a green suit against a green screen with a horse head to make his body invisible an appear as a floating horse head within the Arcade Cloud Twitch channel.

BEHIND THE SCENES