ASsassin’s Creed IV on YOUTUBE

Program OVERVIEW

The gaming industry was starting to take off in 2013, so differentiating Assassin’s Creed Black Flag among competitors was vital during the holiday season.

To show the Ubisoft team something innovative, we talked to talent (Tony Swatton) about creating the iconic hidden blade from Assassin’s Creed as the featured weapon in the Man at Arms series. After receiving the blade specifications, Tony said he had the chops to forge the knife from scratch, as seen in the game, and then show how deadly it is by slicing up cans and fruits via a montage sequence.

The client loved the exclusive episode and the game went on to break records in sales and even won the Spike VGX 2013 award for Best Action-Adventure Game.

CHALLENGE

Drive mass awareness, engagement and sales for Ubisoft’s Assassin’s Creed Black Flag game.

STRATEGIC APPROACH

  • Partner with master swordsmith, Tony Swatton to create an IRL version of the iconic Phantom Blade weapon

  • Integrate ‘best of” AC4 trailer content into the custom episode of the Man At Arms series

RESULTS

  • The custom episode delivered 12 Million Organic Views (Exceeding the brand’s view goal by over 200%)

  • The episode had a strong social sentiment with 246K Likes and 34K Comments

  • Assassin’s Creed IV: Black Flag received critical acclaim and has sold 15 Million copies (to date)

MAN AT ARMS - CUSTOM EPISODE FEATURING ASSASSIN’S CREED IV