Trolls world tour on tiktok
OVERVIEW
The Broken Hearts Gallery is a 2020 romantic comedy film released by Sony Pictures. The plot follows a 20-something in New York City who gets dumped by her latest boyfriend and creates an art gallery to display items from people's previous relationships. (Wikipedia).
CHALLENGE
Promote the launch of Broken Hearts Gallery movie and where tickets can be purchased
APPROACH
Provide a “day at the movies” where influencers can watch the Broken Hearts Gallery at the Sony Pictures lot in Los Angeles
RESULTS
100 million total subscriber reach
7 million organic video views
21% engagement rate
broken hearts gallery - TrAILER
@brentrivera & @Pierson - a day at the movies
[LEFT] Brent Rivera and Pierson - teenage heartthrobs film a day at the movies for Broken Hearts Gallery and provide their perspective on it after. Collectively their accounts reach 43M TikTok subscribers.