Comet on Facebook Live

OVERVIEW

One of the most interesting projects I worked on was developing the hometalk.com brand from scratch. I helped design the website and content strategy for it.

When Comet reached out looking for a creative way to promote their line of cleaning products, I was able to connect the two companies. You know when you have two friends that are mutually beneficial to each other and should eventually meet? It was like that. A partnership that was meant to be.

CHALLENGE

Reach women 25-44 conveying that Comet is the best product for cleaning in alignment with DIY projects

APPROACH

Host a facebook live session in partnership with Hometalk.com to showcase Comet cleaning products
Put a spring cleaning flair
Feature Comet with a bathroom storage “Hack,” creating an easy way to store bathroom supplies with the show, “Girl, Get Your Life.”
RESULTS

Over 150K people tuned in to watch the facebook live event, delivering a massive amount of brand awareness for Comet and Hometalk.com

hometalk.com featuring comet

cross featured on makeful.com

[LEFT] The contents from the Facebook Live were repurposed in a separate integration with Makeful.com on a show called “Girl, Get Your Life”