grade A kitchen on facebook watch

 
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OVERVIEW

Early on when Facebook launched Facebook Watch, I had the opportunity to pitch a few digital TV shows featuring influencers. Grade A Kitchen was a show I developed, produced and pitched to Facebook. The cooking show featured executive celebrity chefs who leave their fancy restaurants behind for one day and cook their favorite meals at home.

CHALLENGE

Develop, produce, and promote a Facebook Watch show “Grade A Kitchen”

APPROACH

  • Develop and pitch the show to Facebook Watch

  • Partner with celebrity executive chefs Phillip & Margarita Lee, Nyesha Arrington, Eric Greenspan, Alison Trent and Antonia Lofaso

  • Produce and promote five episodes on social media and sponsored videos

RESULTS

  • Grade A Kitchen accumulated 262,000 views across 5 episodes

  • The show was distributed and promoted on Facebook Watch and a partner websites BeMakeful.com

grade a kitchen - promotional trailer

 
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the ‘steaks’ are high

[LEFT] Executive chef Phillip Lee prepares steak from his kitchen at home.


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