the king of staten island on tiktok
OVERVIEW
The King of Staten Island is a 2020 American comedy-drama film directed by Judd Apatow, from a screenplay by Apatow, Pete Davidson, and Dave Sirus. Released by NBC Universal, the movie follows a young man who must get his life together after his mother starts dating a new man who, like his deceased father, is a firefighter. (Wikipedia).
CHALLENGE
Promote the launch of The King of Staten Island movie driving PVOD purchases.
APPROACH
Launched a “Duet” video on TikTok featuring Pete Davidson giving Influencers funny Tattoos.
RESULTS
45M Number of Subscribers Reached
14.6 Total Video Views
1435 Total User Generated Videos
14% Engagement Rate
148K Channel Followers
king of staten island - TrAILER
influencer tiktok videos
