FORD laugh trek on youtube
OVERVIEW
One of the most amusing projects I worked on involved two comedians doing stand-up in the toughest comedic situations possible. This involved a retirement home, a hollywood tour bus, muscle beach and even a dodgeball court!
The seven-episode comedic reality show starred Nick Thune and Moshe Kasher who had no idea where they would perform next. My team and I had them show up at an undisclosed location and gave them 2 hours to prepare their jokes from scratch.
Below are a couple of my favorite episodes.
CHALLENGE
Creatively promote the Ford Fiesta and the new GPS navigation system
APPROACH
Production of the show including location, props, talent sourcing
Wrote integration of GPS navigation system and Fiesta brand ambassador
Created promotional videos and posts for social media
RESULTS
Generated 5.8M video views and 20M promotional impressions during the eight-week video campaign through YouTube distribution, editorial promotion, and social media posts from the comedians.
nick thune & moshe kasher - dodgeball
Nick and Moshe visit a gym, where they tell jokes as dodgeballs are thrown at them.
nick thune & moshe kasher - retirement home
Nick and Moshe visit a retirement home to try to get laughs from older folks. At 4:25, you can actually catch a glimpse of me warming up the crowd and announcing Moshe Kasher to the stage.
BEHIND THE SCENES
