MY SPY on tiktok

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OVERVIEW

My Spy is a 2020 action comedy film directed by Peter Segal, written by Jon and Erich Hoeber, and starring Dave Bautista and Chloe Coleman. The film follows a CIA agent who finds himself at the mercy of a precocious nine-year-old girl of a family that he and his tech support are surveilling while undercover (Wikipedia).

Originally produced by STX Entertainment, the film was purchased by Amazon Studios during the 2020 pandemic for distribution. The film was originally available on Amazon Prime and in select US theatres.

CHALLENGE

Promote the launch of My Spy to kids and families.

APPROACH

  • Create custom content with film stars Dave Bautista & Chloe Coleman showcasing the dynamic relationship between the two actors

  • Launch Dave Bautista’s TiKTok channel using trending sounds and creative formats while playing his character from the film

RESULTS

  • 27 Million views

  • 12% engagement rate

  • Dave Bautista’s channel reached 880K subscribers in the first week

my spy - TrAILER

 
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@davebautista & chloe coleman - lose my marbles

[LEFT] I helped develop the creative plus launch Dave Bautista’s TikTok channel for My Spy's premiere on Amazon Prime Video. Dave and Chloe show off their on-screen chemistry by replicating trending sounds and scenes while in character. This video received 10.8M views and Dave Bautista “Blew Up” to 880K followers in less than a week.