sidemen show on youtube premium

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OVERVIEW

The Sidemen Show is an adventure reality series featuring global Influencers, The Sidemen. The show features seven young YouTube personalities competing against celebrity guests in challenges and stunts.

Although the influencers and show are based out of the UK, I led a team out of Los Angeles that promoted their show launch on YouTube premium.

CHALLENGE

Launch web series, The Sidemen Show with distribution partner YouTube Premium

APPROACH

  • Develop the premise trailer

  • Design the live launch event in UK

  • Promote the show using outdoor media, social media, celebrity posts, and vlogs with The Sidemen

RESULTS

  • The promotional trailers, Influencer vlogs and the “Free” launch episode featuring Steve-O and The Sidemen garnered 11.2M video views at launch

SIDEMEN - trailer

 
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KSI GETS PAINTED

[LEFT] In this episode of The Sidemen Show, KSI gets painted to become a street performer to earn gas money for the London Tuk-Tuk race challenge.


BEHIND THE SCENES