the forest on youtube

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OVERVIEW

The Forest is a 2016 American supernatural horror film directed by Jason Zada and written by Ben Ketai, Nick Antosca, and Sarah Cornwell. Starring Natalie Dormer and Taylor Kinney, it follows a young woman who travels to Aokigahara (the suicide forest) to find her sister (Wikipedia). The Forest was picked up by Focus Features in Cannes. I came up with the approach on how to promote it using PrankVsPrank and an experiential outdoor event.

CHALLENGE

Promote Focus Feature’s thriller/horror movie The Forest, driving movie viewership in theatres.

APPROACH

  • Devised an experiential event, the outdoor live screening of The Forest, in the forest, after dark in LA

  • Produce a hidden camera “scare prank” with influencers PrankVsPrank during the live screening

  • Utilize footage from the live screening to further drive brand awareness via social media and digital advertising online

RESULTS

  • The branded scare prank vlog along with the influencer trailer integration generated 2.2 million video views.

Prankvsprank - “the forest” prank video

 
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THE FOREST CROWD ABOUT TO BE PRANKED

[LEFT] A crowd arrives for a late night screening of The Forest at Franklin Park in LA. Unbeknownst to them, they’re about to be pranked.


BEHIND THE SCENES